I bring to my mandates some core beliefs that are important considerations in the development of products, strategies or implementation of new technologies.


Throughout my leadership roles, I prioritise understanding the intrinsic motivations of team members under my remit, emphasising collaboration over a hierarchical reporting structure. My approach involves pursuing ambitious goals with practical, achievable initial steps. I place a strong emphasis on inclusivity, ensuring that everyone has a say in shaping the outcome and fostering teams characterised by unity, transparency and an enjoyable work environment.

Effective leadership hinges on both empathy for the individuals involved in the mission and a clear direction for that mission. By comprehending the unique motivations of individuals within an organisation, I aim to amplify employee engagement and foster genuine commitment to achieving our mission.

Digital Strategy

Digital is a tool, not a goal. It serves as an enabling power to address customer issues through solutions that drive innovation in business, whether that means enhancing efficiency, achieving omnipresence, optimising customer interactions and personalisation, creating seamless omnichannel experiences, to ensure a comprehensive customer satisfaction.

A winning digital strategy is one that seamlessly integrates with your core business objectives. It combines technology, marketing and operational components to drive success and propel your organisation forward.


My approach to transformation is simple: I don’t believe in preconceived solutions. Instead, transformation is the articulation of change driven by competitiveness, operational needs or the pursuit of modernisation. It’s a highly customised journey that relies on the intrinsic motivation of every team member to bring it to fruition.

At the core of any transformation lies the organisation’s cultural heritage. Whether it’s related to entering new digital markets, optimising operational efficiency or upgrading technical infrastructure, it’s crucial to unearth fundamental truths about management styles, team structures, departmental interactions and communication. These entrenched practices can act as “ball and chain” factors, impeding progress. Transforming them is a delicate process that involves extracting and nurturing new habits on a human level.


Technology embodies a paradox: it must be robust yet flexible, secure yet accessible, offering both freedom and adherence to standardisation and governance. When constructing any digital landscape, it’s imperative to adhere to these core principles while staying committed to privacy, ethics and social responsibility, ensuring not to cross ethical boundaries.

I approach technology discussions with the responsibility of imparting knowledge for a comprehensive product understanding. This encompasses aspects such as continuous deployment and its implications for operational availability and performance, the segregation and decoupling of distinct services, and the adoption of application infrastructure and server environments that minimise the risk of customer impact while enhancing development autonomy and collaboration.

At the heart of technology is the ability to future-proof, enabling us to refactor, adapt, change, and explore without unnecessary bureaucracy.